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Business Storytelling For Dummies

ebook

Ready to hone your storytelling skills and craft a compelling business narrative?

Professionals of all types — marketing managers, sales reps, senior leaders, supervisors, creatives, account executives — have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.

Storytelling is an art, but there's a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.

Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to

  • Learn the elements of storytelling and how to use them effectively
  • Become a better listener to become a better storyteller
  • Make your stories come to life with relatable details
  • Back up your story with data points
  • Use the power of storytelling to effect change
  • Choose the perfect format to tell your story
  • Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.


    Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: November 22, 2013

    OverDrive Read

    • ISBN: 9781118730171
    • Release date: November 22, 2013

    EPUB ebook

    • ISBN: 9781118730171
    • File size: 1187 KB
    • Release date: November 22, 2013

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Ready to hone your storytelling skills and craft a compelling business narrative?

    Professionals of all types — marketing managers, sales reps, senior leaders, supervisors, creatives, account executives — have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.

    Storytelling is an art, but there's a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.

    Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to

  • Learn the elements of storytelling and how to use them effectively
  • Become a better listener to become a better storyteller
  • Make your stories come to life with relatable details
  • Back up your story with data points
  • Use the power of storytelling to effect change
  • Choose the perfect format to tell your story
  • Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.


    Expand title description text